How the Best in the Game Actually Build
Shaan Puri. Codie Sanchez. Chris Koerner. Tyler Denk.
If there was a Mt. Rushmore for the Creator Economy, they would be on it. And they’re joining forces to give you the info to turn your business into a full-blown empire.
On July 16th, join The Creator Business Summit, where these four experts will be breaking down their frameworks for building real, lasting businesses.
From newsletters to media companies and more, these creators have turned ideas into revenue-generating institutions. And now they’re sharing the exact roadmaps they followed—so you can do it too.
Whether you're just starting out or scaling fast, this is the event to level up your creator business.
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Live: Trump Extends Tariff Deadline
The tariff deadline for July 9th has been extended to August first.
Some might say this was economic cunning, a crafty play of Trumpian economic genius. Others claim a delicious Mexican confection is involved.
Or rather they are betting on the idea that "Trump Always Chickens Out" or TACO!
This has become an investing strategy over the last few months in the wake of the Liberation Day tariffs not holding as much bite as they barked.
So What?
Uncertainty is the only certainty.
While the stock market keeps marching upwards right now, it's best to just invest with the knowledge that uncertainty is part of the process.
Don’t bet your whole portfolio on politicians keeping promises (or breaking them).
Let's look into...
Learn: How to Structure a Portfolio
Once you have a solid emergency fund and an investment account set up, what do you do then?
You could buy a stock that you know. That is a start!
But for a wholistic investment portfolio, it's good to leverage index funds, or groups of stocks that you can invest in with one purchase.
Here's a few different plays you could make:
Level 1: Simple and Easy:
Invest in a total market index fund like VTI, ITOT, or SCHB. These funds are meant to cover the entire US stock market.
Small companies, mid-size, and the largest, across all different sectors like tech, finance and consumer.
You could literally just invest in one of these types of index funds and have a decently diversified portfolio.
However this limits you to just the US so...
Level 2: Mr. (or Mrs.) Worldwide:
Keep the VTI type fund, but also add another index that captures stocks around the world like FZILX or VXUS.
Now you have two index funds, with stocks from the US and all around the world.
But what if you want more than just stocks?
Level 3: You Got Ass(ets):
You can diversify not just by geography, size, and sector, but also by asset class!
Consider adding BND if you want exposure to bonds, or SCHH for exposure to real estate.
Now you're cooking with all sorts of gas.
An example portfolio allocation is as follows:
Allocation | Asset Type | Options |
---|---|---|
40% | US Stocks | VTI, ITOT, SCHB |
30% | International Stocks | FZILX, VXUS |
20% | Real Estate | REET, SCHH, EQIX |
10% | Bonds | BND |
This is just one example of many different portfolio structures that could work for you. Feel free to respond to this email with any questions!
Leverage: REITs
You can be invested in real estate without dropping $100K+. Just look at Real Estate Investment Trusts or REITs.
These are like index funds but for real estate. You can invest in apartment buildings and housing, or you could invest in data centers or parking garages.
These vehicles open up a whole new asset class for you to invest in, so check them out!
There are some cons though, which you should be aware of. Just as any investment has its downsides, so does real estate.
There is a high sensitivity to interest rates when it comes to real estate. So if interest rates go out of wack, you could see the returns on your investment changing.
Also, quick reminder that I am not sponsored by any of the tools I note here. I wish I was! These are just the tools I use.
Launch!
Set up your portfolio allocation.
Whether it’s Level 1, 2, 3 or something else, try to make your portfolio an intentional, structured lever towards your future wealth.

Gif by clevis-consult on Giphy, Wherever you’re at now, level up baby.
Having a stronger portfolio will drive stronger returns. So stay diversified, and ride out the uncertainty! ;)
Hey!
Thank you so much for being a part of this newsletter. I am grateful to write to you weekly and I hope this helps you feel more confident with your finances.
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I have a goal of helping people learn personal finance. It works better when more people get my emails.
Thank you for helping me (and your friend) out!
—Ben Brosnahan